• WhenU: We Fight Fraud

    Adware company WhenU took another step this week to boost its consumer image by introducing public service ads warning Web surfers when they land on fraudulent "phishing" sites. ...Read the whole story

  • Nielsen To Measure Game Ads

    Nielsen Interactive, a unit of VNU's Nielsen Entertainment division, yesterday announced it will provide third-party measurement and accountability for advertising on the in-game ad serving network Massive Incorporated. Financial terms of the deal were not disclosed. ...Read the whole story

  • Adware Company Offers Classic Video Games

    Zango Games said yesterday it teamed with game developer Zombie Studios to release 20 redesigned classics like Missile Command and Asteroids for free online play in the coming months. Ten of the games--a mix of arcade, board, and card games--were made available on Monday for syndication to Web publishers. The other 10 games will be released over the next three to six months. ...Read the whole story



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