• Dell Computer Heaviest Q4 Web Advertiser by Ross Fadner

    The top online display advertiser during the last three months of 2004 was Dell Computer Corporation, with 5.83 billion impressions, according to a MediaPost analysis of Nielsen//NetRatings AdRelevance data. SBC Communications and LowerMyBills.com were second and third, online DVD lender Netflix was fourth, and InterActive Corporation--parent to Citysearch, Expedia, and Hotels.com--was fifth. impressions. ...Read the whole story

  • AOL To Launch Pay-Per-Call Paid Listings by Wendy Davis

    America Online will soon offer marketers the chance to display ads on a pay-per-call basis to consumers conducting searches. The move, part of a larger revamp of AOL's search capabilities, was announced by the Dulles, Va.-based Internet portal company yesterday. ...Read the whole story

  • Yahoo! Takes A Turn On Broadway by Tobi Elkin

    In what just might be the ultimate product placement, Yahoo! has scored inclusion in "Spamalot," a Broadway musical based on the 1975 film "Monty Python and the Holy Grail." Directed by Mike Nichols, the musical adaptation of the British cult hit stars Hank Azaria ("Huff," "The Simpsons," and "Mad About You"), David Hyde Pierce ("Frasier"), and Tim Curry ("The Rocky Horror Picture Show"), and debuts in March. ...Read the whole story

  • MediaPost, Acorn Group Partner For '05 OMMA Conference by Staff Writers

    MediaPost Communications has partnered with The Acorn Group, South Orange, N.J., to produce the Online Media, Marketing, and Advertising (OMMA) conference and trade show during Advertising Week this year. ...Read the whole story

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