Monday, January 24, 2005
  • Volkswagen Fights Viral Infection

    A man pulls up to a crowded sidewalk café in a black Volkswagen Polo, wearing a black-and-white checked scarf indicative of PLO fighters and an olive suicide bomber's bomb-belt. He presses the detonator button, and the inside of the car fills with a fireball, but the car contains it, and the people sitting at the café are unharmed and unaware--then the Polo's tagline appears onscreen: "Small, but tough." ...Read the whole story

  • Ad Network To Reward Publishers For Bringing In Advertisers

    Contextual ad network adMarketplace this morning launches a new initiative designed to give publishers an incentive to solicit advertisers for the network--even if those advertisers ultimately abandon the publishers who brought them in and instead advertise with competitors. The plan involves paying publishers residual fees on all ad revenue generated by advertisers they refer. ...Read the whole story

  • Report: Consumers Swayed By Gadget Ads Online

    Internet ads pushing consumer electronics appear to have a bigger influence over buying habits than those trading in apparel, household products, or home-improvement goods, according to a study released Friday by BIGresearch. For its "Simultaneous Media Usage Study," BIGresearch surveyed more than 14,000 multitasking online consumers to determine which types of ads actually influenced spending--as opposed to just stirring awareness. ...Read the whole story

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