• Aegis Expands Into Digital 'Creative,' Merges Hot Web Boutique Into Isobar by Joe Mandese

    Aegis Group, the only "pure play" media services player among the major agency holding companies, is diversifying its portfolio to include creative services, albeit digital ones. Aegis Tuesday announced a deal to acquire De-construct, an award-winning digital creative agency in the U.K. ...Read the whole story

  • Ad:Tech Sold Amid Online, Conference Boom by Joe Mandese

    Ad:Tech, one of the longest-running and best known online advertising trade shows, has been acquired by DMG World Media for nearly $20 million. The deal comes amid a rebound in the online advertising marketplace, and among trade shows, conferences and publishing concerns that rely on it, and itself signals something of a turnaround. ...Read the whole story

  • Pew Study: Most Users Cannot Distinguish Paid From Natural Searches by Gavin O'Malley

    Just one in six search engine users can confidently discern between unbiased natural search results and paid search ads, according to a new report released this week by The Pew Internet & American Life Project. The study, titled "Search Engine Users," found that while most Web users said they trusted, relied on, and were happy with search results, only 18 percent felt they knew whether links were paid or not. ...Read the whole story

  • Twentieth Television And Verizon Wireless To Create 'Mobisodes' For Those On The Go by David Kaplan

    As if you didn't know what else to do with your cell phone: now welcome to the world of the 'Mobisode,' as Twentieth Television, News Corp.'s syndicated and cable production arm, and Verizon Wireless have entered into an agreement to bring two direct-to-mobile series to mobile communications devices. ...Read the whole story

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