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Ain't Missing Behaving: 24/7, I/PRO To Audit Behavioral Targeting
Web site auditor I/PRO Corp. and ad serving network 24/7 Real Media today unveiled a third-party auditing service for marketers and publishers utilizing behavioral targeting services. ...Read the whole story
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Banned From The Super Bowl, Bud's 'Wardrobe' Spot Functions Online
The Web was abuzz Wednesday with Budweiser's cancelled wardrobe malfunction spot, which told the "real" story behind the most TiVo-ed moment of 2004. The ad, which was supposed to run during the Super Bowl, was pulled for being controversial, and converted instead into a viral ad. Earlier this month, Fox Television rejected an ad for Airborne, an over-the-counter cold medicine, which featured actor Mickey Rooney having a towel malfunction in a locker room, briefly revealing his bare behind as he runs out. ...Read the whole story
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