• Alleged Adware Provider Golden Palace Wins FleetCenter Naming Rights by Shankar Gupta

    Golden Palace Casino has bought ad space on a pregnant woman's body, and a grilled cheese sandwich bearing a likeness of the Virgin Mary. As of Tuesday, the online casino can add one-day naming rights for the FleetCenter in Boston--purchased on Internet auction site eBay for $35,099--to its roster of headline-grabbing advertising stunts. All told, Golden Palace has spent a total of $190,000-plus on at least 26 separate eBay auctions, all seemingly designed to generate media coverage. ...Read the whole story

  • Pew: One In 10 Own MP3s by Gavin O'Malley

    Some 22 million adults in the United States--11 percent of the population--own iPods or other MP3 players, according to a new report of the Pew Internet & American Life Project. ...Read the whole story

  • SI Annual Well-Suited For Online, Digital, Even Mobile Media by Wendy Davis

    The Web site for Sports Illustrated, SI.com, Tuesday posted 200 photos from its annual swimsuit issue--many for free. ...Read the whole story

  • mOne Forms New Search Unit by Wendy Davis

    Fueled by the explosive growth in search advertising, the digital and direct media network mOneWorldwide, a division of WPP, has formed mSearch to focus on search engine marketing and optimization, the company announced Tuesday. ...Read the whole story

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