Friday, February 18, 2005
  • Viewpoint To Study Effectiveness of In-Page, Pre-Roll and Streaming Ads

    With video content on the Web still in short supply, marketers who want to stream video broadband ads are turning to "in-page" formats, in which video ads stream next to static text, or "transitional" formats, where ads stream between page views. But whether Web viewers interrupt their online reading to view this type of ad remains open to question. ...Read the whole story

  • New York Times To Buy About.com

    The New York Times Co. announced yesterday that it intends to purchase About.com from magazine company Primedia Inc. for $410 million in cash. The deal could more than double the online reach of the Times Company, which currently draws 13 million monthly viewers to its 40-plus Web sites, including NYTimes.com and Boston.com. ...Read the whole story

  • Yellow Pages Association: Consumers Still Let Fingers Do The Walking

    Two recent studies contend that consumers rely more on business directories--both online and off--than on search engines or newspapers, when seeking local merchants, according to the Yellow Pages Association. ...Read the whole story