• Internet Companies Still Wary Of 'Spy Act' by Wendy Davis

    After a concerted outreach effort to the Hill by online advertising companies, the Congressional subcommittee considering anti-spyware bill H.R. 29 proposed editing it to clarify that companies need not get consent from consumers before installing cookies on their computers. ...Read the whole story

  • Oscars Buzz Watchers Focus On Hilary and Cate, Not Ads by Shankar Gupta

    Now that Hilary Swank has won her second Oscar, will she be marketers' next million dollar baby? The same firms that kept an eye on boggers during the Super Bowl should have an answer soon. Last night, buzz monitoring firms like New Media Strategies and Intelliseek turned their attention last night toward February's other big show, the Academy Awards ceremony. The firms intend to spend today analyzing the results. ...Read the whole story

  • Kanoodle To Serve Ads To RSS by Gavin O'Malley

    Contextual advertising services provider Kanoodle today is expected to announce a new service, BrightAds RSS, which will serve ads to RSS feeds. The ads will be inserted directly into site owners' RSS feeds within posts, or as individual posts. ...Read the whole story

Follow MediaPost