• Coke Bows Online Sprite Campaign On MSN Music by Shankar Gupta

    MSN will today debut an online campaign for Coca-Cola North America's Sprite, dubbed "The Scenario," featuring "Miles Thirst," an action figure-esque pitchman who made his first appearance during the 2004 NBA All-Stars Game. ...Read the whole story

  • Schiavo Case Spurs 'Living Will' Searches, Keyword Buys by Wendy Davis

    As reports about Terri Schiavo, a brain-damaged Florida woman at the center of a "right-to-die" dispute, dominated the news last week, Internet users turned to search engines for more information about her circumstances. And in the last several days, a handful of marketers also have turned to search engines in hopes of reaching out to Web users seeking information about the case. ...Read the whole story

  • RIAA Report Strikes A Positive Note by Gavin O'Malley

    Ending four successive years of decline, the number of overall units of music formats shipped to retail distribution channels increased by 4.4 percent year-over-year in 2004--representing a 3.3 percent increase in retail value compared to 2003, reported the Recording Industry Association of America yesterday. ...Read the whole story

  • Internet Poised To Surpass Newspapers For Shopping Info by Wendy Davis

    Consumers are increasingly turning to the Internet for information about local products and services, at the expense of newspapers, according to a new study by The Kelsey Group and ConStat, Inc. ...Read the whole story

  • Yahoo! Revamps Desktop Search Beta by Gavin O'Malley

    Still in beta testing, Yahoo! Desktop Search was expanded to search Yahoo! Messenger archives and Yahoo! Address Book contents, a Yahoo! spokesman said yesterday. ...Read the whole story

  • High Noon for Click Fraud by Scott , Chris Bowler

    Search engine marketing has proven to be a digital gold rush, producing riches beyond the most optimistic predictions of a few years ago. But just ... ...More

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