• Bloggers Balk At Proposed FEC Rules by Shankar Gupta

    Some prominent bloggers complained last week that a new Federal Elections Commission proposal to regulate campaign contributions on the Internet didn't adequately protect online writers. The FEC's proposal amends the definition of "public communication" to include "certain Internet communications that are widely distributed or available to the general public." ...Read the whole story

  • Universal Finds Blogger Universe Small, But Big Among Young Adults by Wendy Davis

    Web blogging may have commanded a large share of news headlines last year, but bloggers themselves are still a rare breed, amounting to less than 2 percent of the adult population, according to a recent study by Universal McCann and Media in Mind. The research is detailed in "The Rise of the Consumer-Generated Media Machine," Media magazine's April cover story, which explores how blogs, forums, and usergroups are changing marketers' relationships with consumers. ...Read the whole story

  • Report: One In Seven Affiliates Generates High Conversions by Gavin O'Malley

    For all the hype about affiliate marketing, is it effective? A new study by Shawn Collins Consulting suggests that affilliate programs can lead to business, with 14 percent of affiliates generating conversion rates of more than 5 percent. ...Read the whole story

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