Wednesday, April 27, 2005
  • Microsoft Vet Hopes to Make Online Storytelling Yahoo!'s Next Play

    As he prepares to start a new job on May 2 as vice president of content operations for Yahoo!'s new Media Group, Scott Moore, the former general manager of MSN Programming, gives OnlineMediaDaily an exclusive interview about why he made the move and the prospects for online content. ...Read the whole story

  • Yahoo! Beefs Up Personalized Search

    Yahoo! Inc. Tuesday announced the beta release of personalization features for its search engine. Dubbed "My Web," Yahoo! described the offering as a "personal search engine" that allows users to save, recall, and share with others on the Web online search-related information. "My Web" also lets users create a personal online archive by saving desired Web pages, search results, and search history to "My Web." ...Read the whole story

  • Former AOL Honcho Lands At Yahoo! Media

    Yahoo! Tuesday announced the appointment of former America Online broadband executive Shawn Hardin as vice president of content operations within the Yahoo! Media Group in Santa Monica, California. Hardin will join the company on May 2, the same day as former MSN executive Scott Moore, and together they will oversee a number of media sites within the group, under the direction of Lloyd Braun, head of the Yahoo! Media Group. ...Read the whole story

  • Google Starts Pilot Program to Serve RSS Ads

    Google this week rolled out a test program to serve ads into RSS feeds, the search giant confirmed Tuesday. The program debuted on Longhornblogs.com, a blog devoted to information about an upcoming version of Microsoft Windows. ...Read the whole story

  • Monster Mulls Shedding Yellow Pages Ad Business

    Monster Worldwide, the parent of online classified site Monster.com, said Tuesday it is considering shedding its directional marketing business, which consists of a Yellow Pages advertising agency; direct marketing interactive business--including search engine optimization and management services; and direct response units. ...Read the whole story