Friday, April 29, 2005
  • Internet Ad Spending Soars To $9.6 Billion

    Online advertising revenues for the year climbed to a new record of $9.6 billion--up 33 percent from 2003, and 19 from the previous record of $8.1 billion in 2000-- according to a report released Thursday by the Interactive Advertising Bureau and PricewaterhouseCoopers. Web ad revenues for the last three months of the year contributed $2.69 to the annual total, representing a 24 percent increase from the $2.18 online ad spend in the fourth quarter of 2003. ...Read the whole story

  • Eliot Spitzer Targets Adware Vendor

    New York State Attorney General Eliot Spitzer filed a lawsuit against Los Angeles-based Intermix Thursday, alleging that the company's installations of adware on consumers' computers amounted to deceptive business practices and false advertising under New York state laws. Industry observers say the case has broad implications because the practices complained about in the lawsuit are common within the adware industry. ...Read the whole story

  • Yahoo! News Director Foresees Friendly Coexistence With Media Companies

    The relationship between publishers, advertisers, and readers that at one time sustained news companies is now obsolete, according to Neil Budde, the founding editor of the online Wall Street Journal, who was hired by Yahoo! as its news director in November. Budde spoke to OnlineMediaDaily Thursday about Yahoo!'s revamped news site, and the company's role in the evolving news business. ...Read the whole story

  • CNET Bans Adware On

    CNET's announced Thursday that it would no longer allow bundled adware supported programs on its site, and purged itself of nearly 600 such products. Software publishers were notified of the ban earlier this month according to CNET, and given three weeks, ending Thursday, to comply by removing the adware from their products. CNET said the decision was not a new initiative, but an expansion of a longstanding policy prohibiting software components that could interfere with users' control and privacy, including all spyware. ...Read the whole story

  • Atlas Restates Research; Consumers Accurately Report Cookie Deletions

    Consumers who report regularly deleting their cookies usually do so, stated aQuantive's Atlas Institute for Digital Marketing, which Thursday issued a partial retraction and revision of the report "Is the Sky Falling on Cookies?" released earlier this month. ...Read the whole story

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