Thursday, May 19, 2005
  • Yahoo! Enhances IM With Free VoiP

    With instant messaging becoming as hotly competitive among the major portals as search advertising or e-mail hosting, Yahoo! Wednesday said it is testing an upgrade of its Messenger instant-message service by enhancing PC users' ability to make free worldwide voice calls. The upgrade integrates its existing voice feature--which currently allows users who are logged onto Yahoo!'s PC Messenger to converse in real time and leave voice mail messages--with a call-history archive as well as free ringtones. ...Read the whole story

  • MSN To Stream Web-Only 'Rock Star' Footage

    MSN will create an official "Rock Star" Web site, complete with exclusive streaming video content filmed by a separate crew, as part of its deal with reality-TV honcho Mark Burnett. ...Read the whole story

  • Borrell: Online Real Estate Spending To Climb 55 Percent in '05

    Online ad spending related to real estate will surge to an estimated $1.8 billion this year--a 55 percent increase from last year's $1.16 billion, according to a forecast released Wednesday by Borrell Associates. ...Read the whole story

  • comScore: Opening Day, Mother's Day Boost Traffic

    The start of the Major League Baseball season gave 11.2 million Web surfers reason to visit MLB.com in April, leading to a 63 percent month-over-month jump in traffic--the largest of any ranked "Ad Focus" entity--comScore reported Wednesday. Also in April, the National Football League Draft gave NFL Internet Group sites a 13 percent boost, and an 18 percent increase in page views over the 2004 Draft, according to comScore's Media Metrix monthly analysis. ...Read the whole story

  • Revenue Science, Nielsen Disclose Limited WSJ.com Data

    The subgroup of Wall Street Journal Online subscribers who can be characterized as "engaged investors" are more likely than average members of the population to visit Web sites related to online trading, financial news, travel, cars, and news about computers and consumer electronics, according to behavioral targeting company Revenue Science. ...Read the whole story

Click-Counterclick: Broadband and Advertising

The implication of broadband is great for publishers: Increased click-through rates, new forms of media that will increase site stickiness, a great variety of creative that can be used and sold at higher cost-per-thousands. What is ...More