• Viewpoint: 'Pre-Roll' Proves Best For Branding by Wendy Davis

    Online video ads that roll immediately before the video content are better branding vehicles than other types of online video ads--but "transitional" formats, where ads stream between page views, are more likely to drive purchases, according to new research by rich media company Viewpoint and Dynamic Logic, scheduled to be released today. ...Read the whole story

  • Carat Raids Grey For Media Director by Shankar Gupta

    Carat Interactive is expected to announce today the hiring of two new top managers: Greg Pomaro, who will be filling the position of group media director at Carat's San Francisco office, and Gordon Abel, who will be filling the newly created position of director of marketing. ...Read the whole story

  • WebTrends: 12 Percent of Visitors Reject Third-Party Cookies by Wendy Davis

    Last year, the proportion of Web site visitors rejecting third party cookies increased threefold, from around 4 percent in January to 12 percent by December, according to new research by analytics company WebTrends. Third-party cookie rejection rate remained at around 12 percent through the end of last month, according to the report. ...Read the whole story

  • Maxim Parent Revamps Web Division by Gavin O'Malley

    Dennis Publishing today plans to announce the formation of the Dennis Digital division, bringing its online, video, and mobile departments together under the direction of newly appointed President Todd Anderman. Roger Munford, who is presently the general manager of Maxim Online, will take on expanded responsibilities, as he is taking the same title with Dennis Digital. ...Read the whole story

  • WeatherBug Launches Print, Online Campaign by Gavin O'Malley

    In an effort to increase visibility with advertisers, WeatherBug said it plans to launch a print and online trade campaign today. The campaign is priced at more than $250,000 and will run through the summer in publications including Advertising Age, AdWeek, and MediaPost's publications. ...Read the whole story

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