• Forrester: Retailers' Search Spending Doubled In '04 by Gavin O'Malley

    Retailers doubled their spending on search engine advertising in 2004, while cutting back slightly on traditional portal deals with companies such as Yahoo!, America Online, and MSN, according to a Forrester Research report released Tuesday. ...Read the whole story

  • Yahoo! Offers Tailored Movie Recommendations by Gavin O'Malley

    Yahoo! is expected to announce today the addition of individualized movie recommendations to Yahoo! Movies, with the help of personalization platform provider ChoiceStream. The service is intended to bolster Yahoo! Movies as a pre-viewing must-read, by providing users with a tailored picture of the movie market. ...Read the whole story

  • FTC Takes On 'Zombie' Spam by Wendy Davis

    The Federal Trade Commission, along with the Department of Commerce, Department of Homeland Security, and agencies from 20 foreign countries, Tuesday launched an initiative against "zombie" spammers-- hat is, spammers who tap into other people's computers and turn them into spam-sending "zombies." ...Read the whole story

  • Advertising.Com: Behavioral Targeting Increases Conversion by Wendy Davis

    Consumers who visited a car manufacturer's site this February were more likely to respond to subsequent ads for that car than their counterparts who hadn't first been to the site, according to data released last week by America Online's Advertising.com. ...Read the whole story

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