The Latin root of "advertise"--advertere--literally means "to turn towards." It is the same root for the word "adversary." This sense of confrontation at the … Read the whole story
Apple Computer's stock slid over 4 percent Friday amid downbeat shipping forecasts, after rumors that the company is sitting on a surplus inventory of … Read the whole story
What better way to identify a potential customer than by his or her own actions? Search engine marketing is one way to do it. … Read the whole story
Google Friday released an online service to allow Webmasters to automatically submit their own pages for indexing into Google's search engine, aiming to give … Read the whole story
To promote the new season of the HBO comedy series "Entourage," the network last month started an online ad campaign targeting males ages 18 … Read the whole story
With an eye toward preventing spam and phishing scams, Yahoo! and Cisco Systems late last week launched a technology called DomainKeys Identified Mail to … Read the whole story
DoubleClick intends to unveil a report today examining three different methods of figuring out whether online ad campaigns reached their target demographics: data from … Read the whole story