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Kelsey Group: Consumers, Click Fraud Will 'Compel' Pay-Per-Call Adoption
The nascent pay-per-call advertising market could swell to $4 billion by 2009 in the U.S. alone, according to a report by the Kelsey Group released to clients on Tuesday. ...Read the whole story
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MSN Enters Local Search, Promises Detailed Maps
Microsoft's MSN entered the local search field this week with a beta version of MSN Local Search that will compete against similar tools from Yahoo!, Google, and America Online. The service provides geographically targeted search results of businesses and other local information, as well as online street and aerial maps pinpointing designated targets. ...Read the whole story
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Survey: Two of Three Adults Use Search For News
The majority of online adults--53 percent--use search engines most or all of the time they go on the Web, while only 4 percent say they never use them, according to a study released Tuesday by search engine marketing firm icrossing. ...Read the whole story
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Nielsen//NetRatings: Travelers Shop With Agencies, Convert With Airlines
Just over 50 percent of online travel shoppers begin their research with travel agencies, compared to the 37 percent who first refer to airline suppliers, according to a survey released by Nielsen//NetRatings on Tuesday. But travel agencies apparently fail to exploit this advantage, as Nielsen finds that consumers are evenly split between agencies and airline suppliers when actually making ticket purchases. ...Read the whole story
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eMarketer: Broadband Transforms Web Usage
Broadband users "integrate the Internet into their daily lives," in a way that has changed "how they communicate, socialize, shop and access entertainment," according to a report released Tuesday by research company eMarketer. ...Read the whole story
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