As expected, Microsoft Friday unveiled plans to increase support for RSS applications in the upcoming seventh version of Internet Explorer, as well as its upcoming operating system, code-named Longhorn. ...Read the whole story
In the wake of the disclosure that prominent marketers ran ads on one of Yahoo!'s user-created sexually explicit chat rooms, research and auditing company I/PRO will today unveil a new tool that evaluates ad activity on Web portals, to determine whether ads have appeared on any of the portals' potentially offensive pages. ...Read the whole story
E-mails from media companies had a delivery rate of 95 percent in the first quarter, with editorial newsletters managing a 97.6 percent delivery rate, according to a new report by e-mail marketing services company Bigfoot Interactive. ...Read the whole story
Travel aggregators like Expedia.com and Orbitz.com have the edge against major airlines when it comes to securing high spots on search engine listings, according to a new report expected to be released today by SEMphonic, a search engine marketing company. ...Read the whole story
The competition between online and print for readers is more of a symbiosis when it comes to newspapers, a study released last week by marketing data consultant Scarborough Research found. ...Read the whole story
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