• Deutsche Bank: Online Ad Spending Up 11 Percent in Q2 by Wendy Davis

    Online ad spending continued to surge in the second quarter, according to a new study conducted by Deutsche Bank in conjunction with MediaPost. The strong growth appears to be the result of a combination of growth in marketers entering online advertising with a scarcity of premium inventory. ...Read the whole story

  • Google Refines AdWords Bidding System by Gavin O'Malley

    Giving advertisers a larger canvas on which to craft their AdWords campaigns, Google late last week streamlined its keyword status system and introduced minimum bids based on the ads' relevance. Some representatives from search engine marketing firms said the changes should have the effect of making more inventory available. ...Read the whole story

  • AOL Poised To Break Online Branding Campaign by Wendy Davis

    America Online will next month launch an online branding effort as part of an estimated $50 million initiative to promote its portal, AOL.com, which offers free content and features that previously were available only to subscribers. ...Read the whole story

  • StrongMail Updates E-Mail Platform by Gavin O'Malley

    In an attempt to cut down on bounce-backs and placement in spam filters, e-mail infrastructure provider StrongMail Systems today is expected to release a retooled version of its application server. ...Read the whole story

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