Tuesday, July 19, 2005
  • News Corp. To Buy Intermix For $580 Million

    In another example of a traditional media company snapping up an Internet player, Rupert Murdoch's News Corp. on Monday agreed to buy Intermix Media Inc., which controls the wildly popular social networking Web site MySpace, for $580 million in cash. Investors and analysts alike have praised MySpace, along with Intermix's other 30-odd Web destinations, for drawing the precious youth market almost as prodigiously as they have drawn advertisers. ...Read the whole story

  • Deutsche Bank: Publishers, Buyers Still Slow To Commit

    As premium inventory remains in short supply and prices are rising, media buyers find themselves increasingly purchasing impressions at the last minute. More than three-quarter--76 percent--of the 116 media buyers and planners surveyed said they commit to buying inventory just three months or less in advance. ...Read the whole story

  • Blinkx Bows RSS Feeds For Video

    Giving Netizens far and wide the ability to automatically index the growing selection of audio and video content online, search provider Blinkx today is expected to introduce "SmartFeed," a free RSS service that enables users to receive continual automatic rich media updates from any potential video and/or audio source. ...Read the whole story

  • LinkedIn Debuts New B2B Networking Service

    The LinkedIn Corporation, which runs the business-to-business networking service for media professionals LinkedIn.com, is expected today to release a third Web-based premium service: a directory system for groups and organizations such as companies, conferences, and alumni associations. ...Read the whole story

Out-of-Context Ad Targeting: A Sleeping Giant?

Serving an ad in an editorial environment with NO relationship to the product may seem counterintuitive, but it is becoming hard to ignore. Case studies too numerous to count are showing surprising results from the targeted ...More


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