• Yahoo! Revenues Rise, Fail To Meet Expectations by Gavin O'Malley

    Casting doubt over the future of online advertising growth, Yahoo!'s second-quarter profits posted Tuesday failed to meet Wall Street expectations, despite a more than 40 percent rise in quarterly revenue. Yahoo!'s revenue, excluding marketing fees to site owners carrying its search ads, was $875 million--up nearly 45 percent, but short of Wall Street's average forecast of $881.8 million. ...Read the whole story

  • Intelliseek To Track Information Flow In Blogosphere by Shankar Gupta

    Buzz measurement and tracking firm Intelliseek is expected to announce today several upgrades for its free BlogPulse tool that, taken together, will allow users to evaluate how much clout particular bloggers have. The new features include the capability to determine which sources bloggers link from most, which other sites they most influence, and common keywords recently used by bloggers. ...Read the whole story

  • Report: Media Execs Weigh In On Google's CPM Network by Wendy Davis

    Media buyers and planners are of mixed minds about Google's entry into the CPM marketplace, according to a recent study by MediaPost and Deutsche Bank. Google in April announced plans for a network in which advertisers could purchase image ads on a variety of publishers' sites on a cost-per-thousand impression basis. We asked the media executives who responded to our survey what impact they think the new service will have on the industry, in terms of inventory availability, pricing, and/or their willingness to buy from major established networks and publishers. ...Read the whole story

  • 24/7: Behavioral Targeting Yields Inconsistent Results by Wendy Davis

    Serving ads to consumers based on the Web sites they visit sometimes increases click-through rates, but nevertheless "will not always be the best choice" for marketers, according to a new behavioral targeting study by online advertising company 24/7 Real Media. ...Read the whole story

  • ComScore: Car Sales, Pleasure Sailing, and Forbes' 100 Sells Online in June by Gavin O'Malley

    Online travel spending climbed by 25 percent year-over-year to $5.1 billion in June, according to a comScore Media Metrix analysis released on Tuesday. Traffic currents in June largely driven by traditional summer pastimes--travel, sporting, and cooking--were led by the hotels and resorts category, which saw a traffic increase of 9 percent to 34.9 million visitors in June. ...Read the whole story

  • Shopzilla Nets Scripps $350,000 In Three Days by Shankar Gupta

    E.W. Scripps beat analysts' predictions for the second quarter by posting 15 percent year-over-year growth in operating revenue, to $627 million, with a net income for the quarter at $97.6 million, or 59 cents per share. Analysts' estimates put the company's earnings at $613 million, or 53 cents per share. ...Read the whole story

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