Online ad agency Avenue A/Razorfish has promoted Clark Kokich to the newly created position of worldwide president. ...Read the whole story
In a nod to the growing influence of the blogosphere, ABCNews.com, WashingtonPost.com, and CBS.com have recently launched blogs in their Web sites. ...Read the whole story
Adam Gerber, one of Madison Avenue's most influential new media gurus, has left MediaVest. Gerber, who has overseen new media strategies and development for some of the world's biggest advertisers, including Coca-Cola Co. and Procter & Gamble, quietly gave notice to the agency several weeks ago, when he took paternity leave following the birth of his first child. ...Read the whole story
Car insurer Geico has launched an interactive online campaign geared toward the 18- to-34-year-old crowd. As part of the effort, the company is inviting consumers to submit 15-second movie trailers featuring the Geico Gecko. ...Read the whole story
Scripps Television has inked a deal with Broadstream Communications that will make content from HGTV, Food Network, DIY Network, Fine Living, and Great American Country available on Internet Protocol TV. ...Read the whole story
You would have to be a denizen of the blog world to understand what a "splog" is, but it won't be long before it enters ... ...More
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