Yahoo! and reality TV producer Mark Burnett have partnered once again to promote NBC's prime-time shows "The Apprentice: Martha Stewart" and the fourth season of "The Apprentice," with Donald Trump. ...Read the whole story
The local online ad spend will climb to $4.78 billion next year, up from an estimated $3.73 billion this year, predicts Borrell Associates Inc. Paid local search will nearly triple, climbing to a predicted $907 million in 2005 from $347 million this year. ...Read the whole story
Industry observers said Tuesday that a move by Google to expand free WiFi access could give the search giant a big boost. ...Read the whole story
America Online will this November start offering computer-to-telephone service via its instant messenger program. ...Read the whole story
E-mails sent by retailers achieved a delivery rate of 95.7 percent in the second quarter--up from 93.9 percent in the first three months of the year, according to Bigfoot Interactive. ...Read the whole story
Our industry has already wrested a significant share of the pie from old-school, demographically driven media by touting targeting technologies that deliver the future of ... ...More
But the label of CGM misses the vitality that people experience as they engage with each other publicly and in real time. Calling blogs consumer-generated ... ...More
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