Our industry has already wrested a significant share of the pie from old-school, demographically driven media by touting targeting technologies that deliver the future … Read the whole story
But the label of CGM misses the vitality that people experience as they engage with each other publicly and in real time. Calling blogs … Read the whole story
Yahoo! and reality TV producer Mark Burnett have partnered once again to promote NBC's prime-time shows "The Apprentice: Martha Stewart" and the fourth season … Read the whole story
The local online ad spend will climb to $4.78 billion next year, up from an estimated $3.73 billion this year, predicts Borrell Associates Inc. … Read the whole story
Industry observers said Tuesday that a move by Google to expand free WiFi access could give the search giant a big boost. Read the whole story
America Online will this November start offering computer-to-telephone service via its instant messenger program. Read the whole story
E-mails sent by retailers achieved a delivery rate of 95.7 percent in the second quarter--up from 93.9 percent in the first three months of … Read the whole story