There are no set paths, no "Four Easy Steps" for adjusting and embracing a world of change. To embrace change starts with an ability … Read the whole story

One day, not even that far in the future, traditional advertising agencies, also erroneously referred to as offline agencies, and interactive agencies, also erroneously … Read the whole story

Yahoo! Search Marketing has hired Carat veteran Ron Belanger to advise marketers and agencies on the intricacies of paid search. Read the whole story

Political blogger Michael Krempasky, director of the highly trafficked RedState.org, goes before Congress today to urge the enactment of legislation that would exempt blogs … Read the whole story

The country's largest phone company, Verizon Communications, has inked a long-term programming deal with Walt Disney Co. to carry a dozen of the company's … Read the whole story

News Corp.'s social networking trophy MySpace has replaced 24/7 Real Media's ad management platform with rival DoubleClick's DART Enterprise client. Read the whole story