• Mercedes Launches Rich Media Campaign On Edmunds.com by Gavin O'Malley

    Mercedes-Benz today launches a rich media campaign on Edmunds.com to promote its new R-Class luxury vehicle. ...Read the whole story

  • Israeli Tech Firm Buys BuzzMetrics by Shankar Gupta

    BuzzMetrics has been acquired by Israeli-based Trendum, a developer of linguistic analysis and Internet search technologies. The merged company, which will have more than 50 employees, will be valued at between $20 and $25 million. ...Read the whole story

  • U Cal Sports Footage Coming To Broadband by Gavin O'Malley

    New Tier Communications, which produces and distributes broadband video, reached a long-term revenue sharing partnership with ISP Sports, the multimedia rights holder for University of California Athletics, to market the school's new and archived sports footage to fans as well as content carriers like SBC and Verizon. ...Read the whole story

  • Pew: Broadband Adoption Lags by Wendy Davis

    The demand for broadband service has slowed in the last three years, as many experienced users have already switched to high-speed service, according to a recent report by the Pew Internet & American Life Project. ...Read the whole story

  • Impressions and Icebergs by Jeff Montgomery

    Much has been written about the rumored talks between AOL and MSN, and even more about Google's rumored counteroffer. What's missing is the reason for ... ...More

Is That Blog Really Necessary? by George Simpson

Last week, the New York City Police Department launched a podcast. While hoping for a list of songs that psych up cops speeding in response ... ...More

The New ROS by Dave Morgan

ROS, or "run-of-site" advertising, has never been among the more prestigious campaign placements that Web publishers offer media buyers. Yet with the advent of behavioral ... ...More

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