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Kramer: CBS Extends TV To Web With Blogs, Streams, Actor Interviews
The decision to allow Google to Webcast the new UPN TV show "Everybody Hates Chris" is part of an "experiment" to determine the best use of TV content on the Web, Larry Kramer, president of CBS Digital Media, said Tuesday at OMMA East in New York City. Google began hosting the show, ad-free, on Monday. ...Read the whole story
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Small Businesses Face Local Search Hurdles
Local search is often billed as a way for small and mid-sized businesses to get into Internet advertising, but many of those same businesses face significant barriers to entering the space, said panelists at OMMA East Tuesday. ...Read the whole story
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Carat's Verklin, Samsung's Weedfald Differ On Web Strategies
Media buyers should reconsider what has long been a goal: reaching as many consumers as possible, Carat North America CEO David Verklin told the audience Tuesday at OMMA East in New York City. ...Read the whole story
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Web Marketing Experts: RSS Ads Resemble E-Mail, But Without The Spam
Really Simple Syndication could offer marketers some of the same advantages as e-mail, once distribution ramps up and consumers become more accustomed to the technology, said speakers at OMMA East Tuesday. ...Read the whole story
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Ad Execs Embrace Streaming Video; Clients Still Waiting For Critical Mass
The hope that ad agencies and sellers will find a way to include streaming video buys in the overall media buy emerged as a central theme at Tuesday's OMMA East panel "Buying Video on the Web--Whose Job is it Anyway?" ...Read the whole story
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Verizon: Online Yellow Pages Proliferate, But Print Still Dominates
Online directories will grow rapidly in the next five years, but printed directories will remain the mainstay of the Yellow Pages business for at least that long, according to an executive with Verizon Information Services. ...Read the whole story
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