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Yahoo! CMO: Web Ads Mesh Branding, Direct
Online advertising allows companies to meld branding and direct response in the same campaign, Yahoo!'s Chief Marketing Officer Cammie Dunaway said Wednesday at OMMA East. ...Read the whole story
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Creatives: TV Ads Wrong For Web
Thirty-second TV ads often tell a story, or a joke, to a captive audience. But neither of those strategies is well-suited to advertising online, said advertising executives Wednesday afternoon at OMMA East. ...Read the whole story
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Marketers Slow To Embrace Optimization, Say Search Experts
Too many marketers place a lower priority on search engine optimization than pay-per-click campaigns, said search experts Wednesday at OMMA East. ...Read the whole story
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Rich Media Execs Tout Synchronization, Other Trends
The latest trends in rich media? Displaying two or more ads on the same page; putting extra information within the ad unit; and increasingly calling upon viewers to interact, said panelists at OMMA East on Wednesday. ...Read the whole story
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Blog Champions: High Click-Throughs Offset Low Reach
Despite their relatively low reach compared to mass media outlets, blogs can be extremely cost-effective in driving Web traffic to campaign sites and creating interest, said panelists at the OMMA East Conference on Wednesday. ...Read the whole story
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