A trade group representing members of the adult entertainment industry Thursday asked a Utah court to invalidate a law prohibiting marketers from sending promotions for material considered harmful to minors--like alcohol, tobacco, pornography, and gambling--to known e-mail addresses of children. The Email Service Provider Coalition also opposes the Utah law and plans to seek permission to file a "friend of the court" brief. ...Read the whole story
NBC Universal on Thursday announced plans to distribute full-length movies through the peer-to-peer file-sharing service Peer Impact. The deal is a first for both Universal and Wurld Media's Peer Impact. ...Read the whole story
Online advertisers served 124.5 billion display impressions in October--up from 110.2 billion in September, according to new data from Nielsen//NetRatings. ...Read the whole story
America Online Thursday relaunched its photo-sharing service, which lets consumers store an unlimited number of digital pictures and create photo albums. Known to AOL subscribers as "You've Got Pictures," the service is now named "AOL Pictures," and will be marketed as a free service. ...Read the whole story
As part of a branding campaign, car rental company Budget bought ads on blogs informing visitors about a treasure hunt that combined online clues with offline quarry. ...Read the whole story
The way that pre-roll advertising is bought and sold must be radically changed. ... ...More
Redirects--a common and legitimate practice--can get you in trouble when combined with the actions of search engines. ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today