One of the world's biggest media buyers Monday predicted the percentage of advertising budgets placed in online media would nearly double in the next … Read the whole story
Keyword prices last month averaged $1.46 per click, reflecting an 11 percent drop from the $1.64 average cost per click paid in November of … Read the whole story
Although next year is still a month away, Jason and Paul have cleaned off their respective crystal balls and agreed on a few of … Read the whole story
The online ad market is set to hit at least $55 billion globally by 2010, according to a Piper Jaffray report released Monday. Read the whole story
Can word-of-mouth campaigns work when marketers disclose they've hired people to promote the products? A new report suggests the answer is yes. Read the whole story
America Online and Viacom's MTV Networks announced a partnership on Monday to make MTV's extensive programming content searchable through AOL Video Search. Read the whole story