• Icahn Attempts To Thwart AOL-Google Deal by Wendy Davis

    Financier Carl Icahn Monday publicly warned Time Warner's board of directors against making a potentially "disastrous decision" to sell a stake of AOL to Google. The board is scheduled to meet today to approve a deal hammered out last week to sell 5 percent of AOL to Google for $1 billion. ...Read the whole story

  • Yahoo! Search Tells Marketers To Tighten Ads by Shankar Gupta

    Yahoo! Search Marketing late last week notified search marketers that text ads would be limited to 70 characters--which also is the maximum size of Google AdWords ads. Previously, Yahoo! allowed marketers to include up to 190 characters in their ads. ...Read the whole story

  • Massive Expands In-Game Ad Serving by Shankar Gupta

    Massive signed a deal with THQ, its first top-five developer client, to serve and track dynamic, in-game advertising into its upcoming video game titles, including Juiced, a motocross simulation. ...Read the whole story

  • Holiday E-Shopping Gets Late Start by Gavin O'Malley

    Online shoppers spent $18.6 billion, excluding travel, from Oct. 29 through Dec. 9--up 16 percent from last year, according to a Holiday eSpending report released Monday by Goldman Sachs, Nielsen//NetRatings, and Harris Interactive. But those numbers still have room to grow; around 19 percent of approximately 1,000 adult shoppers surveyed online indicated they have yet to even begin their holiday shopping. ...Read the whole story

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