Thursday, January 26, 2006
  • E-Mail Bolsters Social Bonds

    Far from encouraging isolation, the Internet actually facilitates stronger social ties, according to a new study released Wednesday by the Pew Internet & American Life Project. ...Read the whole story

  • Ad Groups Seek To Overturn Utah E-Mail Law

    Six leading advertising associations and civil rights watchdogs--the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Inc., Email Service Provider Coalition, Electronic Frontier Foundation and Center for Democracy & Technology--are attempting to participate in a lawsuit challenging Utah's "Do Not E-mail" registry. ...Read the whole story

  • Online Job Ad Revenue Triples

    Spending for online job ads almost tripled last year, ballooning to $3.5 billion from $1.5 billion in 2004, according to research released on Wednesday by Borrell Associates. Classified job ads in newspapers, meanwhile, grew 17 percent, from $4.6 billion to $5.4 billion, for the same period, marking the industry's first double-digit revenue increase since 1998. ...Read the whole story

  • Humor Speeds Viral Spread

    Despite a belief by some marketers that brands should always aspire toward subtlety, a study by marketing firm Sharpe Partners has found that overt brand messages only slightly reduce the likelihood that consumers will choose to share content with others online. ...Read the whole story

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