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AOL Seeks 'Gold,' Strikes Reality Deal With TV's Burnett
America Online and Mark Burnett Productions on Monday announced plans to co-develop and produce an online reality treasure chase show. Dubbed "Gold Rush!," the program will track the progress of contestants as they cross the country searching for buried booty. ...Read the whole story
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Google Updates Toolbar
Google Monday updated its toolbar, adding a sign-in function that allows users to access all of their personalized services--including Gmail, Google groups and a customized home page--with the click of a button. But some observers say that the public may spurn this extra personalization, given that Web users are increasingly anxious about how much information Google actually knows about them. ...Read the whole story
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180solutions Withdraws Lawsuit Over 'Spyware' Label
Adware company 180solutions has withdrawn its libel lawsuit against software vendor Zone Labs, the companies announced Monday. ...Read the whole story
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Lycos Taps myGeek For Ad Management Platform
Lycos is expected today to launch a new proprietary ad management and tracking system, provided by advertising network myGeek.com, and to merge the two company's networks--allowing myGeek and Lycos advertisers to buy ads throughout both networks' sites. ...Read the whole story
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M&A Expert: Interactive Shops Poised For Consolidation
With budgets shifting to non-traditional media, marketing executives expect that interactive agencies will see a frenzy of mergers and acquisitions, as will agencies that specialize in buzz marketing, according to a study released Monday by merger and acquisition firm AdMedia Partners. ...Read the whole story
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NBC.com To Stream Unaired 'Book of Daniel' Episodes
NBC's "The Book of Daniel" has an afterlife. The network is streaming unaired episodes on NBC.com for the next three weeks. ...Read the whole story
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