Automakers will drastically increase their spending on online marketing in the next two years, according to a study released Thursday by eMarketer. Read the whole story
The twains have met. Back in the dark recesses of my past, I used to toil in the radio biz as a copywriter. I … Read the whole story
Blog evangelist Steve Rubel Thursday announced an upcoming move to PR giant Edelman, where he will serve as a senior vice president, developing the … Read the whole story
Google served more than 41 billion sponsored links on its search results pages and publisher network, marking a 14 percent increase from last August. … Read the whole story
Rating the success of search marketing campaigns is an imperfect science, at least judging by a report released Thursday by iCrossing's Reverse Direct Marketing … Read the whole story