• Keyword Costs Show Seasonal Spike by Wendy Davis

    Search marketing costs surged during the fourth quarter, thanks to increasing cost-per-click prices combined with a growth in click volume, according to data released Tuesday by DoubleClick's Performics unit. ...Read the whole story

  • National Lampoon Cuts The Raunch by Wendy Davis

    National Lampoon has launched Togatv.com, a streaming video site that offers less dicey, more marketer-friendly content than the company's other properties. ...Read the whole story

  • Fuse Bows Music, Games Site by Gavin O'Malley

    Rainbow Media's music network Fuse has launched an amusement-oriented site to promote its music and games, and drive traffic to the cable companies that carry it. So far, Cox Communications is the only cable company to have signed on to the site, dubbed "Just For The F of It." ...Read the whole story

  • WhitePages.com Tests Geo-Destination Targeting by Shankar Gupta

    Local directory site WhitePages.com is currently testing a new geographical targeting option for advertisers. The feature, dubbed "geo-destination targeting," combines IP-based targeting--a very common technique that allows advertisers to target ads based on the location of a user--with information about the city a user is searching for. ...Read the whole story

  • Consumers Report Drop In Spam by Shankar Gupta

    Almost six in 10 consumers--58 percent--believe that the e-mail marketing they receive is usually targeted to their needs and interests. That figure is up from 53 percent in 2005, according to a study released Tuesday by e-mail services firm Epsilon Interactive. Additionally, 56 percent of consumers reported receiving less spam now than last year. ...Read the whole story

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