• Yahoo Search Bars Bids On Trademarks by Wendy Davis>, <Author: Gavin O'Malley

    In a move apparently designed to encourage large brand marketers to increase their search marketing efforts, Yahoo will no longer allow advertisers to bid to appear as sponsored results when users query on competitors' trademarked keywords. ...Read the whole story

  • Avenue A/Razorfish Billings Soar To $418 Million by Wendy Davis

    Avenue A/Razorfish media billings surged 34 percent last year to total $414 million, according to a company report scheduled for release today. ...Read the whole story

  • EFF To Fight E-Mail 'Tax' by Wendy Davis

    The civil liberties organization Electronic Frontier Foundation has assembled a disparate group of nonprofits and entrepreneurs--including Craigslist founder Craig Newmark, the Gun Owners of America, MoveOn.org Civil Action, and the Association of Cancer Online Resources--to fight America Online's plan to charge marketers for guaranteed e-mail delivery. ...Read the whole story

  • Mainstream Media Warms To 'Web 2.0' by Shankar Gupta

    Mainstream publishers are increasingly embracing the concept of "Web 2.0" by adding social media functionality to their sites, in hopes that users will become active participants in the creation and spread of content--as opposed to passive consumers. ...Read the whole story

  • ClickTracks Unveils Anti-Fraud Tool by Shankar Gupta

    Web analytics firm ClickTracks today is expected to unveil a new version of its software, which for the first time will include a tool that detects possible click fraud. ...Read the whole story

  • When Drug Marketing Gets Personal by George Simpson

    You are a GlaxoSmithKline marketing exec. You see polls confirming the worsening reputation of drug companies. What do you do? Maybe cut some prices? N ... ...More

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