• Dell, Marriott To Sponsor March Madness Online by Gavin O'Malley

    CBS has lined up a host of blue-chip marketers to support streams of the March Madness basketball games. Presenting sponsors will include Courtyard by Marriott and computer manufacturer Dell, while an additional 17 brands--including Lowe's, Pontiac, and State Farm--will appear throughout the games. ...Read the whole story

  • Diller Overhauls Ask.com by Tobi Elkin

    The butler is gone, but Barry Diller says that shouldn't deter consumers from asking anything at all at Ask.com. The media mogul hopes a series of new tools and features will differentiate Ask from the competition. ...Read the whole story

  • Marketers Need To Heed Negative Buzz by Shankar Gupta

    Companies that are now beginning to monitor and employ word-of-mouth marketing to promote their brands and products need to focus as much on combating bad buzz as in creating and encouraging positive word of mouth. That was the advice of buzz marketing experts at a conference Monday in New York. ...Read the whole story

  • Broadband Use Lags In Rural Areas by Wendy Davis

    Nearly four in 10--39 percent--of U.S. adults had home broadband connections by the end of last year, but the share of rural adults with high-speed connections remained much lower--just 24 percent, according to a new report by the Pew Internet & American Life Project. ...Read the whole story

  • The Dawn of the Marketing Analyst Era by Gary Stein

    Advertising, it has been said, is the balancing of differentiation and relevance. The message has to not only appeal to the target (be relevant) but ... ...More

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