• Yahoo, CBS To Launch '60 Minutes' Site by Gavin O'Malley

    Yahoo News and CBS Corp. will produce a co-branded Web site dedicated to "60 Minutes," the companies said Thursday. The full-blown offering is not expected until September, but Yahoo this Sunday intends to launch a preview site, sponsored by Buick, which will feature 23 short clips of footage from Ed Bradley's interviews with Tiger Woods. ...Read the whole story

  • Spitzer Sues Web Company For Selling E-Mail Lists by Wendy Davis

    New York State Attorney General Eliot Spitzer has hauled online marketing company Gratis Internet into court for allegedly selling e-mail lists and other consumer data after promising to keep such information private. ...Read the whole story

  • Execs Differ On Video Ad Measurement by Gavin O'Malley

    Publishers, media buyers, and other online executives said proposed IAB video ad measurement guidelines represent a positive first step toward better metrics, but diverge on what, if any, additional guidelines might be needed in the future. ...Read the whole story

  • Maxim Goes Mobile by Shankar Gupta

    The May issue of men's magazine Maxim will be mobile-enabled, with links in the pages to content and advertisements accessible by readers' mobile phones ...Read the whole story

  • MSN To Take Blogging Service 'Live' by Shankar Gupta

    MSN intends to add new features to its blogging service and change its name from "MSN Spaces" to "Windows Live Spaces," reflecting the company's plan to monetize its online offerings under the "Live" flag. ...Read the whole story

  • omma hollywood Straighten Up And Buy Right by Bill Day

    In case you haven't heard, the FTC is trying to scare the crapware out of the online ad industry. ... ...More

Toyota Squanders iTunes Promo by John Hooper

"When is that band playing? Where? What do they sound like?" I have had questions like these come at me at least 30 times last ... ...More

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