• ABC's Cheng: Network Must Extend Brand Online by Tobi Elkin

    LOS ANGELES--Content providers and advertisers need to make "radical changes" in the way they operate and reach consumers who are demanding ubiquitous access to entertainment on-demand and on any device, said Albert Cheng, executive vice president digital media, ABC Television Group, on Monday during the opening keynote of the OMMA Hollywood Conference & Expo. ...Read the whole story

  • iCrossing Names Intermix Vet Chairman by Shankar Gupta

    Search marketing firm iCrossing named former Intermix CEO and MySpace chairman Richard Rosenblatt as chairman of the board. iCrossing also tapped Don Scales chief operations officer; Scales recently resigned as CEO of Agency.com. ...Read the whole story

  • Execs Debate Online Ad Spending Lag by Wendy Davis

    LOS ANGELES--Given the oft-repeated statistic that consumers spend about 18 percent of their time on the Web, why do marketers spend just 4 percent of their media budget online? Marketing and media executives at the OMMA Hollywood Conference & Expo Monday proposed different theories, ranging from the belief that television is the safer choice, to difficulties with measurement, to a desire to maintain the status quo. ...Read the whole story

  • Mobile: Overhyped, Underutilized by Wendy Davis

    LOS ANGELES--Mobile marketing today is comparable to e-mail marketing in 1999--"perhaps overhyped, but simultaneously underutilized." That's according to David LaPlante, CEO of relationship and messaging marketing company Twelve Horses, who spoke about the emerging mobile marketing channel at OMMA Hollywood Conference & Expo Monday. ...Read the whole story

  • Verizon Campus Yellow Pages Adds WiFi Finder by Gavin O'Malley

    Hoping to attract twenty-somethings nationwide, Verizon on Monday announced the addition of several features to its Campus Area Yellow Pages service. Students now have access to local WiFi hotspot finders and RSS news feeds through Verizon SuperPages.com. ...Read the whole story

  • Heavy.com Previews Spring Lineup by Shankar Gupta

    Broadband entertainment site Heavy.com will soon begin its first "upfront"--a preview for select advertisers of Heavy.com's spring "Must Stream TV" offerings. The company hopes to generate marketer interest in product placement and other forms of sponsorships. ...Read the whole story

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