• CSTV, Coca-Cola Host Live Final-Four Microsite by Gavin O'Malley

    CBS's sports site, CSTV.com, and Coca-Cola have launched a co-branded microsite that will host live coverage of the festivities and events surrounding this weekend's NCAA Men's Final Four college basketball tournament. The site also carries banner ads for CSTV's prominent ad partners, including McDonald's and the United States Navy. ...Read the whole story

  • Atom Films' AddictingClips.com Starts Posting CGM by Shankar Gupta

    As part of a redesign that went live Wednesday, Atom Films' video directory site, AddictingClips.com, began accepting user-created clips. If those clips gain in popularity, Atom Films will move them to the main site, AtomFilms.com, where they can be monetized through pre-roll ads. ...Read the whole story

  • OPA: One In Four View Web Video Weekly by Wendy Davis

    Web users have become accustomed to viewing videos online, concludes a new study by the Online Publishers Association. Almost half of Web users now view videos on the Internet at least once a month, according to the study. ...Read the whole story

  • Prosecutor: Advertisers Must Monitor Online Distributors by Shankar Gupta

    Advertisers and marketers must be wary of fraud or deceptive practices committed by their affiliates, an attorney with the New York State Attorney General's office said Tuesday at a lecture in New York sponsored by TRUSTe and the International Association of Privacy Professionals. ...Read the whole story

  • Online Ad Spending Soars 66% In U.K. by Wendy Davis

    Online ad spending in the United Kingdom climbed to £1.36 billion, or about $2.4 billion, last year--marking a 65.5 percent increase from 2004. according to a new report by the Interactive Advertising Bureau U.K. and PricewaterhouseCoopers. The proportion of online ad dollars last year soared to around 8 percent--almost double the 5 percent spent online in 2004. ...Read the whole story

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