News Corp. wants to turn Madison Avenue into "ItsSpace," and is aggressively courting blue-chip marketers for its most prized Internet asset. Read the whole story
Social networking site Facebook.com, currently riding the wave of Web 2.0 optimism, might soon face a backlash among its college-age users, thanks to college … Read the whole story
CBS and the NCAA have officially pulled out all the stops in their pursuit of Final Four-related broadband video this year. For four hours … Read the whole story
Yahoo will likely continue to capture about 17 percent of online branding dollars this year, but the company faces competitive challenges from Google, in … Read the whole story
Following a three-year decline, computing products' share of online advertising will stabilize this year, and rise slightly in 2007, according to an eMarketer "Technology … Read the whole story