Using the interactive tools of the Web to promote TV viewership, UPN on Thursday said it's working with broadband video startup Avant Interactive to … Read the whole story

Posting a third consecutive year of gains, online ad revenue surged to $12.5 billion last year. Paid search accounted for 41 percent of the … Read the whole story

In the next three years, advertisers will increasingly turn to behavioral targeting, or displaying ads to users based on their Web-surfing behavior, according to … Read the whole story

After turning in a lackluster fourth-quarter earnings report, Google Thursday reported that revenue in the first three months of the year totaled $2.25 billion, … Read the whole story