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UPN.com Bows Clickable "Top Model" Video
Using the interactive tools of the Web to promote TV viewership, UPN on Thursday said it's working with broadband video startup Avant Interactive to offer viewers an online extension of the sixth season of "America's Next Top Model." The deal's financial terms were not disclosed. ...Read the whole story
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Online Ad Spend Balloons 30%
Posting a third consecutive year of gains, online ad revenue surged to $12.5 billion last year. Paid search accounted for 41 percent of the total. ...Read the whole story
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Behavioral Targeting Predicted To Reach $2B By 2008
In the next three years, advertisers will increasingly turn to behavioral targeting, or displaying ads to users based on their Web-surfing behavior, according to a new report by research firm eMarketer. ...Read the whole story
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Google Surpasses Analysts' Expectations
After turning in a lackluster fourth-quarter earnings report, Google Thursday reported that revenue in the first three months of the year totaled $2.25 billion, marking a 79 percent increase over the first quarter of 2005. ...Read the whole story
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