• Online Researchers Launch 'ADI,' Find A Way Into An Area Of TV Dominance by Joe Mandese

    Two of the online advertising world's most influential researchers--Marketing Evolution and InsightExpress--this morning will unveil an unusual collaboration, mixing components of each other's research to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. The system, which will officially be unveiled during a presentation in New York this morning, mixes two elements of InsightExpress' research--pre-testing of the creative component of online ads and the ongoing tracking of online campaign ad effectiveness--with new data developed by Marketing Evolution for estimating the so-called reach and frequency of online advertising campaigns. ...Read the whole story

  • Honda Sponsors Internet Reality Show by Wendy Davis

    To promote its new hatchback, Honda will sponsor an original reality series, "Cube Fabulous," created for the Web. The broadband show will be carry 15- second pre-roll video ads for Honda, and also will prominently feature a Honda vehicle in the storylines. ...Read the whole story

  • EBay Opens Express Lane For Fixed-Price Deals by Gavin O'Malley

    Potentially giving Amazon a run for its money, eBay this week launched a fixed-price shopping Web site as an alternative to its established online auction service. At "eBay Express," the cost of listed items is not up for debate, so site visitors can get what they came for without the hassle of bidding. ...Read the whole story

  • Yahoo, Nokia Make Web 2.0 Mobile by Gavin O'Malley

    Yahoo and Nokia announced a partnership Tuesday to co-market new Nokia phones that facilitate a simpler exchange of information between members of Yahoo's photo-sharing community Flickr. Exactly when the phones--which Nokia is calling "multimedia computers"--will be available in the United States has not been determined, a Yahoo spokesman said. ...Read the whole story

  • Pheedo Bows Self-Service RSS Ad Product by Shankar Gupta

    RSS marketing firm Pheedo is expected to unveil a new product that allows Web site publishers to insert and track advertisements in their RSS feeds. ...Read the whole story

  • Search Deemed Threat To Magazines by Erik Sass

    Magazines must take steps to protect their content from scraping and aggregation by online search engines even as they harness the power of search for their own purposes. That's the main conculsion of The Boston Consulting Group, which today is expected to release a study about search engines at a conference hosted by the Magazine Publishers of America. ...Read the whole story

  • Skylist Upgrades E-mail Marketing Program by Shankar Gupta

    E-mail marketing firm Skylist today is expected to launch a revised version of its e-mail trafficking and tracking program. New features include a reputation monitor, updates to the application program interface, frequency capping and more reporting options. ...Read the whole story

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