• Broadband Video Execs Advocate For Pre-Roll by Gavin O'Malley

    "Give us a chance." That was Web TV startup Brightcove executive Adam Gerber's plea on Thursday to media buyers and planners who've already dismissed pre-roll as inferior to TV advertising. Sitting on a panel at Media Magazine's Outfront conference on Thursday, Gerber explained: "Already, people are talking about how horrible a model pre-roll is," adding, "We need to focus on the model's positives." ...Read the whole story

  • Yahoo, Paramount Promote 'Mission Impossible' by Gavin O'Malley

    Promoting the third installment of Paramount's Mission Impossible franchise, the studio announced an extensive promotional deal on Thursday with Yahoo. Ramping up for the film's May 5 release, Yahoo has launched an exclusive M:i:III Web site, where consumers can find exclusive video of the film's world premiere in Rome and behind-the-scenes footage, as well as music and movie content. ...Read the whole story

  • AOL Launches Finance Blog Network by Shankar Gupta

    AOL's blogging unit, Weblogs Inc., Thursday launched a set of blogs focusing on stocks, including publicly held companies in the media and technology space, such as Google, Yahoo! Time Warner, Microsoft, Wal-Mart and Apple. ...Read the whole story

  • Facebook Graduates To Corporate America by Gavin O'Malley

    Thefacebook, founded several years back as a networking site for college students, appears to have loosened its admissions policy, allowing in employees from 11 of the nation's foremost corporations. ...Read the whole story

  • Study: Mobile Web Not Yet Ready For Prime Time by Wendy Davis

    Futurists might be pinning their hopes on mobile media, but the technology doesn't appear to be there yet, according to a new joint Isobar-Yahoo report. "Although the 'mobile Internet' is the future, it is not ready for primetime yet," asserted the 131-page report. ...Read the whole story

Follow MediaPost