Microsoft said it was getting back into the business of original content on Wednesday with a new "MSN Originals" initiative. Reveille--the company responsible for … Read the whole story

The high-end blog advertising network Federated Media Publishing launched an automated ad planning site late Wednesday. The brainchild of entrepreneur and author John Battelle, … Read the whole story

A New Jersey search marketer, Crafts by Veronica, has sued Yahoo for "syndication fraud," based on allegations that Yahoo and its affiliates were responsible … Read the whole story

Online ad technology firm Conducive has acquired AdZilla, a privately held company based in Vancouver, Canada that has developed a technology that can track … Read the whole story

Pay-per-call firm Ingenio today is expected to announce a partnership with UpSnap, an SMS-based free 411 service, to serve text pay-per-call ads to mobile … Read the whole story