Virgin Mobile has forged a sponsorship agreement with youth-targeted broadband video site Heavy.com after previewing the company's slate of shorts in its first "digital … Read the whole story

Over the past month or so, much (virtual) ink has been spilled (figuratively) on the topic of late creative--specifically, whether it is time for … Read the whole story

Goodmail has forged relationships with 15 e-mail service providers in preparation for the upcoming launch of its certified e-mail system with Internet service providers … Read the whole story

Yahoo's pending search advertising overhaul will make pay-per-click advertising more appealing to big brand marketers, and also will likely improve click-through rates, analysts and … Read the whole story

The good news is that visits to newspapers' online sites reached a new high last quarter, with more than one in three Web users … Read the whole story

Merrill Lynch raised its forecast for this year's online ad market to 28.7 percent growth, up from its previous estimate of 27.5 percent growth, … Read the whole story