• ZenithOptimedia Overhauls Digital, Seeks Greater Integration, Creativity by Joe Mandese

    ZenithOptimedia USA, the eighth largest media buying shop in the U.S., is restructuring its digital media operations, bringing in a long-time media executive with a reputation for creativity to overhaul its strategy and to integrate the digital operations of the agencies disparate regional offices. The moves, announced late Wednesday by ZenithOptimedia USA CEO Tim Jones, is part of a push to elevate the role of interactive media within the Publicis media network and comes at a time when clients are pushing agencies for greater integration between traditional and digital media, as well as between media and creative services. ...Read the whole story

  • Industry Brains Launches CPM Network by Shankar Gupta

    Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on content categories like technology or real estate, and place graphical ads on the ad network. ...Read the whole story

  • Eyeblaster Releases Video Studio by Gavin O'Malley

    Advertising firm Eyeblaster today will begin marketing a simplified platform for the creation and execution of video advertising online. Shooting for ease of use without sacrificing ad quality, Eyeblaster's new "Video Studio" allows for auto-encoding of digitized files into multiple video formats, while supporting the newest video formats, including WMV and FLV8 along with the FLV7 player format. ...Read the whole story

  • Arbitron: On-Demand Follows Online Trends by Erik Sass

    A study released Wednesday by research firm Arbitron traces the growth of the media on-demand marketplace over the last year, and shows the consumer strength of the demographics most attuned to on-demand offerings. Titled "Internet and Multimedia 2006: On-Demand Media Explodes," the Arbitron study found that 51 million Americans had a "heavy preference" for on-demand consumption versus 27 million a year ago. ...Read the whole story

  • AOL, Tiffany Net To Cross-Promote 'Gold' by Gavin O'Malley

    America Online and Mark Burnett Productions have brought the CBS network onboard to cross-market their online treasure hunt "Gold Rush!" First announced in January, the reality show will track the progress of contestants as they cross the country searching for buried booty. ...Read the whole story

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