• AOL Braces Video Ads With Lightningcast by Gavin O'Malley

    Determined to ride the rising wave of video advertising, AOL Thursday said it acquired the video ad network and technology company Lightningcast. Financial terms were not disclosed, but the deal was actually completed on Monday. ...Read the whole story

  • Google Promotes 'The Break-Up' On Video Search by Shankar Gupta

    Search giant Google today kicked off a promotion for the Universal Pictures production "The Break-Up," soliciting Google Video users for videos on the subject of their own bad breakups, and posting them to a special section of the video search engine. ...Read the whole story

  • Direct Marketing Growth Ebbs Agencies Outpace Marketers by Joe Mandese

    The rate of direct marketing growth ebbed in the first quarter of 2006 vs. the final quarter of 2005, falling below the industry projections for sustained economic growth, according to estimates released late Thursday by the Direct Marketing Association. The DMA's Quarterly Business Review (QBR) index fell to a 59 for the first quarter down from a near record high of 68 for the fourth quarter of 2005. ...Read the whole story

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