• Google Continues To Grow, Builds Market Share For 9th Month Running by Shankar Gupta

    Google again gained market share this month against all major competitors, according to data released Monday by Comscore, marking the ninth consecutive month that the search giant has increased its already substantial share of the search market. ...Read the whole story

  • Mercent Launches Unique Analytics Tools by Gavin O'Malley

    Ecommerce service and technology provider Mercent on Monday upgraded its existing offering with analytics data, which quantifies keyword performance by retail metrics, including per-product revenue, profitability, inventory velocity--or how quickly products move through the warehouse--and return on inventory investment. The goal is to give its merchant clients a clearer picture of ROI across a variety of shopping portals. ...Read the whole story

  • Building Email Lists: Content Is King by Erik Sass

    SCOTTSDALE, AZ -- Email marketers should mix promotional and editorial content. That was the message delivered by Stephanie Miller Monday during the opening day of MediaPost's Email Insider Summit here. Miller, vice president of Return Path, said this "news you can use" approach boosts the perceived integrity of marketing e-mails in the minds of both recipients and ISP monitors--its two most important constituents. ...Read the whole story

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