• Nielsen Foe Becomes NetRatings Foe, Backs Rival Online Measurement Service by Joe Mandese

    Frank Maggio, the Florida real estate tycoon and media entrepreneur who has been trying to launch a new TV ratings service to compete with Nielsen Media Research, is now also backing an online measurement start-up to compete with Nielsen//NetRatings and comScore Media Metrix. Maggio tells Online Media Daily that has made a significant investment in Jagged Peak, a St. Petersburg, FL-based company that specialized in online fulfillment services, to develop a new system for providing second-by-second audience ratings for steaming video services. ...Read the whole story

  • JWT Displays TV Ads On HuffingtonPost by Erik Sass

    HuffingtonPost.com this weekend launched a video ad promotion featuring seven TV ads, all selected for their high "viral" potential--meaning some quality that makes them likely candidates for e-mail forwarding. So far the ads, produced by agency JWT, are purely voluntary viewing; visitors have to click on a small video screen on the site's right hand side to see them. ...Read the whole story

  • Sony BMG Bows Broadband Video Channel by Shankar Gupta

    Sony BMG has unveiled a new ad-supported Internet broadband channel that will host a library of music videos from artists including Shakira, Franz Ferdinand, and Bon Jovi. ...Read the whole story

  • ValueClick, Jumpstart Forge Behavioral Targeting Deal by Wendy Davis

    In an unusual behavioral targeting deal between two separate networks, ad network ValueClick Media has agreed to start serving car ads to consumers who have previously visited pages within Jumpstart Automotive Media's network of car-related sites. ...Read the whole story

  • WOM Firms Devotes Wiki To Social Media by Shankar Gupta

    Showing the growing importance to marketers of consumer-generated media, word-of-mouth analytics firm Cymfony today will bow a blog and wiki dedicated to studying the interplay between traditional media, social media, and the public. ...Read the whole story

  • InfoSearch Introduces Video Answers by Shankar Gupta

    InfoSearch Media's social question-and-answer site, Answerbag.com, will begin offering members the ability to embed videos in their answers, the company will announce today. ...Read the whole story

  • Things Are Not Always Black Or White by George Simpson

    I was shocked when Eugene Morris, head of a Chicago agency that specializes in targeting blacks, said: "I can tell you that, for years, 'Seinfeld' ... ...More

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