E-mail sites proved popular with online marketers last month, garnering 49 percent of online ad impressions tracked by Nielsen//NetRatings AdRelevance--up slightly from 48.7 percent in April. ...Read the whole story
The Interpublic Group of Companies is in negotiations to buy a .5 percent stake in the company, spokespeople for the companies confirmed Monday. IPG also is in negotiations to purchase a minimum of $10 million of ad inventory on the site. ...Read the whole story
Online ad network Burst Media Monday launched a new network, Burst Direct, which centers on direct response online campaigns. ...Read the whole story
As social networking sites continue to capture online eyeballs, the number of these sites appears to be mushrooming. Today, the latest example, an ad-supported music social networking site dubbed "MOG," will officially launch from beta. ...Read the whole story
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today